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Back Cover. Series edited by Stephen A. It includes anthologies as well as new research studies. For a complete list of books in the series, visit: www. Complimentary Exam Copies Titles marked with this icon are available as complimentary exam copies for lecturers or faculty considering them for course adoption. Visit the URL to obtain your print or electronic copy. Innovation in the U. Visit our up-to-date website for a complete listing of all our titles.

Richard T. Edited by Richard T. Harrison and Claire M. Osborne, University of Edinburgh, UK This series is dedicated to presenting and critiquing an important body of theory and empirical study.

Items where department is "Strathclyde Business School > Marketing"

It publishes books that both explore and evaluate the emergent and developing nature of public administration, management and governance in theory and practice and examine the relationship with and contribution to the over-arching disciplines of management and organizational sociology. Klijn, both at Erasmus University, Rotterdam, the Netherlands. Visit www. This series features leading-edge research addressing all the major issues in business and management today. Carter, Catalyst, Inc. Edited by Allen J. Series edited by Stephen P. Osborne, University of Edinburgh, UK Voluntary and non-profit organizations are playing an increasingly significant role, worldwide, in the provision and management of public services.

Drawing together significant and ground breaking research, this series will be essential reading for students of public policy and management as well as the thinking manager. For a complete list of titles in the series, visit: www. Series edited by Edmund Heery and Richard Delbridge, both at Cardiff University, UK Aspects of the employment relationship are central to numerous courses both at undergraduate and postgraduate level. Drawing on insights from industrial relations, human resource management and industrial sociology, this series provides an alternative source of research-based materials reviewing key developments in employment research.

For a comlete list of books in the series, visit: www. Roche and John F. Transnationals are now, in many cases, as important as national governments in shaping trade flows and economic trends. As this series demonstrates, international business is not just the preserve of the largest companies, but impacts on all aspects of business and economic activity. This series is essential reading for policy makers as well as researchers in international business and applied international economics. Edited by V. Series edited by David Preece, University of Teesside, UK Books in this series offer groundings in central elements of the management of technology and innovation.

They provide stimulating treatments of key themes which form part of a course; each book is designed to be user-friendly, with an international orientation and key introductions and summaries. Harrison and Claire M. Osborne, University of Edinburgh, UK This series is dedicated to presenting and critiquing an important body of theory and empirical study.

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It publishes books that both explore and evaluate the emergent and developing nature of public administration, management and governance in theory and practice and examine the relationship with and contribution to the over-arching disciplines of management and organizational sociology.

Klijn, both at Erasmus University, Rotterdam, the Netherlands. Visit www. This series features leading-edge research addressing all the major issues in business and management today. Carter, Catalyst, Inc. Edited by Allen J. Series edited by Stephen P. Osborne, University of Edinburgh, UK Voluntary and non-profit organizations are playing an increasingly significant role, worldwide, in the provision and management of public services.

Drawing together significant and ground breaking research, this series will be essential reading for students of public policy and management as well as the thinking manager. For a complete list of titles in the series, visit: www. Series edited by Edmund Heery and Richard Delbridge, both at Cardiff University, UK Aspects of the employment relationship are central to numerous courses both at undergraduate and postgraduate level.

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Drawing on insights from industrial relations, human resource management and industrial sociology, this series provides an alternative source of research-based materials reviewing key developments in employment research. For a comlete list of books in the series, visit: www. Roche and John F.

Transnationals are now, in many cases, as important as national governments in shaping trade flows and economic trends. As this series demonstrates, international business is not just the preserve of the largest companies, but impacts on all aspects of business and economic activity. This series is essential reading for policy makers as well as researchers in international business and applied international economics. Edited by V. Series edited by David Preece, University of Teesside, UK Books in this series offer groundings in central elements of the management of technology and innovation.

They provide stimulating treatments of key themes which form part of a course; each book is designed to be user-friendly, with an international orientation and key introductions and summaries. Want more information on a book? Visit the direct URL found at the bottom of the title description.

What networks are involved in driving organizations forward? This series presents titles which look at the dynamics of organizations and the particular effects of different types of business networks. It considers both the economic, cultural and environmental factors that govern the success and failure of business networks and organizations.

Johnnie E. John G. Adamson and Anthony H. Series edited by David Storey, University of Warwick, UK There is a growing polarization in the international economy for companies to become either transnational corporations or small businesses. This dualism means the experience of the small business is quite different to that of a large corporation. Iranian Journal of Management Studies , 7 2. Karampela, Maria and Tregear, Angela The alignment of self and brand personality traits : an exploratory analysis.

Lacka, Ewelina and Stevens, Lorna and Henderson, Eileen and Tzanidis, Theofilos Using social media in an educational context to enhance brand loyalty : an exploratory case study. Issues involved with approaching vulnerability with consumer-focused terminology. In: Macromarketing and the Crisis of the Social Imagination. Proceedings of the Annual Macromarketing Conference. Macromarketing Society, p.

Tonner, Andrea "Sift in grains of happiness, to fill up times of woe" - exploring consumer authored poetry sites for food and family insight. Tonner, Andrea The situational vulnerability of new mothers. In: 39th Annual Macromarketing Conference , - C and Padin, C and Ferro, C Sustainable business models : corporate reasons, economic effects, social boundaries, environmental actions and organizational challenges in sustainable business practices.

Baltic Journal of Management , 9 3. Tonner, Andrea and Wilson, Juliette "For all people's good intentions it doesn't help the farmers standing here selling" : motivations and outcomes associated with farmers' participation in farmers' markets. MacKinven, Stuart and MacBryde, Jillian and Wagner, Beverly Sensing opportunities : is there a need for a managed search process in open innovation? Osei-Frimpong, Kofi and Wilson, Alan Patient experience and co-creation of value in healthcare service delivery. Wilson, Alan Adopting a strategic approach to customer experience management. Exploitation, Empowerment and Cocreation.

Wagner, Beverly and Svensson, Goran A framework to navigate sustainability in business networks : the transformative business sustainability TBS model. European Business Review , 26 4. Chatzipanagioti, Kalliopi and Gounaris, Spiros and Pantouvakis, Angelos Adopting a relationship marketing approach in retailing services context in order to explain consumers' intention to re-purchase PLBs : a Fuzzy Set Qualitative Comparative Analysis approach.

Karantinou, Kalipso and Kaminakis, Kostas and Gounaris, Spiros A multilevel investigation into the impact of servicescapes on the service encounter. Pantouvakis, Angelos and Gounaris, Spiros and Chatzipanagioti, Kalliopi Exploring effects of personal values on consumer evaluation of service quality : an empirical study. C and Wagner, Beverly Developing a comprehensive business sustainability index based upon the triple bottom line TBL approach. In: International Conference on Business and Management , - Hamilton, Kathy and Wagner, Beverly A.

The mediating role of customer self-determination and role stress. The Sociological Review , 62 2. Karadinou, Kalypso and Gounaris, Spiros and Koritos, Christos and Kaminakis, Kostas An investigation of the effects of the service environment on employee-customer interactions. He, Hongwei and Pham, Quoc Hung and Baruch, Yehuda and Zhu, Weichun Perceived organizational support and organizational identification : joint moderating effects of employee exchange ideology and employee investment.

International Journal of Human Resource Management , 25 Journal of Cleaner Production , He, Hongwei and Harris, Lloyd Moral disengagement of hotel guest negative WOM : moral identity centrality, moral awareness, and anger. Sosa, J. In: Quest for Global Competitiveness , - Alexander, Matthew and Hamilton, Kathy Preserving the past, present and future : consumer involvement in community heritage marketing. Giannakis, Damianos and Harker, Michael J. Journal of Strategic Marketing , 22 5. Gong, Taeshik and Yi, Youjae and Choi, Jin Nam Helping employees deal with dysfunctional customers : the underlying employee perceived justice mechanism.

Journal of Service Research , 17 1. Lacka, Ewelina and Chan, H. Consumption, Markets and Culture , 17 2. In: 13th International Marketing Trends Conference , - International Journal of Contemporary Hospitality Management , 26 1. Edwards, Sarah and Wilson, Juliette Do we do the past differently now?

An interview with David Lowenthal. Wagner, Beverly and Wilson, Juliette and Vescovi, Tiziano Exploring the relationship between luxury brand personality, store personality and consumer personality. Anderson, Stephanie and Hamilton, Kathy and Tonner, Andrea "I regularly weigh up just getting rid of Facebook" : exploring restriction as a form of anti-consumption. Association for Consumer Research, Duluth, Minnesota, pp. Boukis, Achilleas and Gounaris, Spiros Linking IMO with employees' fit with their environment and reciprocal behaviours towards the firm. Journal of Services Marketing , 28 1.

Chan, Hing Kai and Lacka, Ewelina Extracting social media data for analysing operations management performance. Doherty, Anne Marie Academy of Marketing annual conference special issue : marketing relevance. Duffy, Katherine and Hewer, Paul The vintagescape as embodied and practiced space. European Business Review , 26 2. Design Management Institute.


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The Design Society, Castle Cary. International Journal of Bank Marketing , 32 7. Hewer, Paul and Tadajewski, Mark Pushing the boundaries, sketching the future. Journal of Marketing Management , 30 Higgins, Leighanne and Hamilton, Kathy Faith, hope and love : doing family through consuming pilgrimage. Jafari, Aliakbar Reflections on young Iranians' ethnocentric behaviours : evidence from consumer culture. Journal of Socio-Cultural Change , 1 1. In: International Perspectives of Marketing Theory. Jafari, Aliakbar and Taheri, Babak Nostalgia, reflexivity, and the narratives of self : reflections on Devine's 'removing the rough edges?

Kostopoulos, Giannis and Gounaris, Spiros and Rizomyliotis, Ioannis How to reduce the negative impact of customer non-compliance : an empirical study. Journal of Strategic Marketing , 22 6. Lacka, Ewelina Culture dependent benefits of e-commerce : a consumer perspective. In: E-commerce Platform Acceptance. Springer, pp. Shephard, Mark Peter and Quinlan, Stephen and Tagg, Stephen and Paterson, Lindsay Engaging the brain as well as the heart : political literacy and social media platforms.

In: Beyond the Youth Citizenship Commission. Political Studies Association, London, pp. Tadajewski, Mark and Hamilton, Kathy Waste, art, and social change : transformative consumer research outside of the academy? Journal of Macromarketing , 34 1. Visconti, Luca M. Vukasinovic, Nikola and Fain, Nusa A decade of project based design education - is there a future? The Design Society, Castle Cary, pp.

Wilson, Alan Book review : Michael Fisher, Martin Abbott and Kalle Lyytinen — The power of customer misbehaviour: drive growth and innovation by learning from your customers. Wilson, Juliette and Martin, Alexander An analysis of the presence and effectiveness of entrepreneurial marketing in SMEs operating within the premium alcoholic drinks industry. In: Institute for Small Business and Entrepreneurship. Sandikci, Ozlem and Jafari, Aliakbar Islamic encounters in consumption and marketing. Marketing Theory , 13 4. Applied Quantitative Methods Network.

Jafari, Aliakbar Can society nurture humanistic marketing? In: Humanistic Marketing. Humanism in Business. Palgrave McMillan, Hampshire, pp. New research model investigating the effect of culture on e-commerce acceptance. Wilson, Juliette and Arshed, Norin and Shaw, Eleanor The hidden entrepreneur in festival research : a literature review. In: 36th Institute for Small Business and Entrepreneurship Conference , - Jafari, Aliakbar Islamic marketing : insights from a critical perspective. Wilson, Alan Escalating customer experience to the strategic level.

In: Customer Experience Leadership form , Yi, Youjae and Gong, Taeshik Customer value co-creation behavior : scale development and validation. Journal of Business Research , 66 9. In: Motherhoods, Markets and Consumption. Routledge interpretive marketing research. Routledge, Abingdon. Karampela, Maria and Tregear, Angela and Ansell, Jake and Dunnett, Susan Investigating brand personality perceptions and preferences : the influence of higher-order goals. Lacka, Ewelina and Chan, Hing Kai Using social media data for operations management research : an example of product development.

Ney, Jillian and Tonner, Andrea Quantifying social media engagement : valuable consumer insights for business decision making. In: BAM , - Piacentini, Maria and Hamilton, Kathy Consumption lives at the bottom of the pyramid. Marketing Theory , 13 3. Demangeot, Catherine Online communities as sources of emergent knowledge for climate-smartness.

In: Service Management and Science Forum , - International Small Business Journal , 31 5. Wilson, Alan and Osei-Frimpong, Kofi Conceptualizing value co-creation in health care delivery : the focal dyad perspective. In: Academy of Marketing Conference , - Karampela, Maria and Tregear, Angela Investigating brand personality perceptions and preferences : the influence of values.

In: Academy of Marketing Annual Conference , - Hamilton, Kathy and Alexander, Matthew Caring about the community : exploring place transformation through adopt a station. Gounaris, Spiros and Boukis, Achilles The role of employee job satisfaction in strengthening customer repurchase intentions. Journal of Services Marketing , 27 4. Gong, Taeshik and Choi, Jin Nam and Wilson, Alan Value co-creation characteristics and creativity-oriented customer citizenship behavior.

In: Frontiers in Service Conference , - Hamilton, Kathy and Alexander, Matthew Organic community tourism : a cocreated approach. Jafari, Aliakbar and Dunnett, Susan and Hamilton, Kathy and Downey, Hilary Exploring researcher vulnerability : contexts, complications and conceptualisation. Journal of Marketing Management , 29 Lacka, Ewelina and Wang, Xiaojun and Chan, Hing Kai The effect of non-native culture on consumers' attitudes towards online shopping.

Thomas, Robert and Doherty, Anne Marie "There's a real value in people telling you what's what" : An exploration of female high self-monitoring and herd behaviour. In: Marketing Relevance. Tonner, Andrea Extraordinary restaurants as sites of friendship. Kostopoulos, Giannis and Gounaris, Spiros and Rizomyliotis, Ioannis Organizational practices reducing the negative impact of customer non-compliance : an empirical study.

Scandinavian Journal of Management , 29 2. Demangeot, Catherine Towards multicultural adaptiveness. In: Transformative Consumer Research conference , - Journal of Public Policy and Marketing , International Journal of Technology and Design Education , 23 2. In: Serving Customers. Tilde University Press, Australia. Lacka, Ewelina The effect of acculturation process on consumers in their acceptance of e-commerce platform.

Nassiri, N. In: Cyberculture Now. Critical Issues 1. Inter-Disciplinary Press, Oxford, pp. A study of the Spanish construction and real-estate sector. Journal of Management and Organization , 19 2. Journal of Consumer Culture , 13 1. Wilson, Alan Engaging patients and their families to improve services. In: Patient Safety Congress , - Gounaris, Spiros and Tzempelikos, Nektarios Key account management orientation and its implications : a conceptual and empirical examination.

Journal of Business-to-Business Marketing , 20 1. Hassan, Louise and Hamilton, Kathy A research agenda for smoking in private shared places using place attachment theory. He, Hong-Wei and Brown, Andrew Organizational identity and identification : state of the art and future directions. Group and Organization Management , 38 1.

Li, Y. Journal of Business Research , 66 1. Wang, W. Asia Pacific Business Review , 19 1. Baric, Ana and Jelovac, dejan and Fain, Nusa Barriers in multicultural business communication : an empirical study of Slovenia and Bosnia and Herzegovina. Key Issues in Marketing Management. Routledge, Oxford. Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture : a retail perspective.

Journal of Brand Management , 20 6. American Marketing Association. Duffy, Katherine and Hewer, Paul and Wilson, Juliette 'Granny would be proud' : on the labours of doing vintage, practices and emergent socialities. Frimpong, Kwabena and Wilson, Alan Relative importance of satisfaction dimensions on service performance - a developing country context. Journal of Service Management , 24 4. He, Hong-Wei and Balmer, John A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective.

Market Research - Generation Y

Consumption, Markets and Culture , 16 1. Kipnis, Eva and Broderick, Amanda J. Journal of Business Research , 66 8. Lemke, Fred and Petersen, Henry Teaching reputational risk management in the supply chain. In: Association for Consumer Research Conference , - European Business Review , 25 3.

Paliwoda, Stanley Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda. International Journal of Research in Marketing. ISSN Unpublished. A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. Tzempelikos, Nektarios and Gounaris, Spiros Approaching key account management from a long-term perspective.

Journal of Strategic Marketing , 21 2. Wagner, Beverly and Ramsay, J. International Journal of Operations and Production Management , 33 Walsh, Gianfranco and Bartikowski, B. Wilson, Alan Meta-luxury : brands and the culture of excellence by Manfredi Ricca. Psychology and Marketing , 30 4. Hewer, Paul and Hamilton, Kathy Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology : unpacking the spatial logic of celebrity culture.

Marketing Theory , 12 4. Murdy, Samantha and Pike, Steven and Lings, Ian Development of a model to measure destination brand performance across travel contexts. Alexander, Matthew and Hamilton, Kathy Labour of love : reforging community ownership and identity. In: Association of Consumer Research , - Tourism Management , 33 5.

Hamilton, Kathy Single mothers in poverty : consumption paradoxes of stigma avoidance. Murdy, Samantha and Pike, Steven Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. Gounaris, Spiros and Koritos, Christos Adoption of technologically-based innovations : the neglected role of bounded rationality.

Journal of Product Innovation Management , 29 5. Shaw, Eleanor and Wilson, Juliette and Grant, Ian New insights into the process of entrepreurial embedding : Implications for theory and practice. In: British Academy of Management , - Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas Acculturation to global consumer culture : a generational cohort comparison. Journal of Strategic Marketing , 20 5. Hamilton, Kathy and Dunnett, Susan and Downey, Hilary Researcher identity : exploring the transformatory power of the research experience.

Journal of Consumer Behaviour , 11 4. Tourism Management , 33 4. Das, Sudipta and Hewer, Paul Transformation and cultural innovation : a tale of two campaigns from modernising India. In: 7th Consumer Culture Theory Conference , - Hewer, Paul and Brownlie, Douglas Identity work, culinary spaces and the celebrity brand. Thunderbird International Business Review , 54 4. Cornell Hospitality Quarterly , 53 3. Tonner, Andrea Reconsidering food and friendship — collecting Michelin Stars.

Pearson Prentice-Hall, London, London. Demangeot, Catherine and Sankaran, Kizhekepat Cultural pluralism : uncovering consumption patterns in a multicultural environment. Journal of Marketing Management , 28 Doherty, Anne Marie and Faleye, Gbolahan The evolution of networks and interaction in the co-creation of value : a case study of the development of a city museum. In: Academy of Marketing Conference: Marketing: catching the technology wave , - Hynes, Niki and Wilson, Juliette Co-evolutionary dynamics in strategic alliances : the influence of the industry lifecycle.

Technological Forecasting and Social Change , 79 6. Lloyd Parkes, Elizabeth and Doherty, Anne Marie Tweens' expression of self-concept through the symbolic consumption of brands. Tadajewski, Mark and Jafari, Aliakbar Virtual special issue: reflections on the relationships between power, knowledge and marketplace agency. Marketing Theory Virtua. Taylor and Francis. Alexander, Matthew Cocreation: exploring the indirect effects in low-contact settings.

In: AMA: Servsig , - Jaakkola, Elina and Alexander, Matthew The role of customer engagement in value co-creation within a multi-actor service system. Taheri, Babak and Jafari, Aliakbar Museums as playful venues in the leisure society. In: Contemporary Tourist Experience. Advances in Tourism. Routledge, New York, pp. Rosenbaum, Mark S.

British Journal of Management , 23 2. Wilson, Alan and Frimpong, Kwabena Measuring service orientation of service delivery employees. Wilson, Alan and Ney, Jillian Online hotel reviews : the determinants of credibility. Wilson, Alan Global insights from the voice of the customer In: European Customer Experience World , - Industrial Marketing Management , 41 4.

Chan, R. Journal of Business Research , 65 5. Shaw, Eleanor Entrepreneurial marketing. In: Enterprise and Small Business. FT Prentice Hall, Harlow. Wilson, Alan and Zeithaml, V. Alexander, Matthew ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces. Scottish Transport Review , 54 April. Hynes, Niki and Wilson, Juliette Survival of the fittest or survival of the group? Co-evolutionary dynamics in strategic alliances. In: Management dynamics in strategic alliances. Research in Strategic Alliances. Freel, M. Small Business Economics , 38 4.

Carpenter, Jason and Moore, Marguerite and Alexander, Nicholas and Doherty, Anne Marie Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. Tonner, Andrea Food blogs as meaningful consumption histories. In: british sociological association annual conference , - Marketing Theory , 12 1. Wilson, Alan Global insights from the voice of the customer - South Africa In: Customer Experience World , - Journal of Business Research , 65 2. Hamilton, Kathy Low-income families and coping through brands : inclusion or stigma? Sociology , 46 1. Paliwoda, Stanley Foreword.

In: Strategic international marketing. Journal of World Business , 47 1. Preventive Medicine , 54 1. Rosili, Athens. Marketing Review , 12 2. Demangeot, Catherine and Sankaran, Kizhekepat Emergence as an interpretive lens to study consumer behaviour. Association for Consumer Research. Demangeot, Catherine and Sankaran, Kizhekepat The emergence of a public good through online social capital activation. Douglas, Mercedes and Wilson, Juliette and Ennis, Sean Multiple-choice question tests : a convenient, flexible and effective learning tool?

A case study. Innovations in Education and Teaching International , 49 2. Dunnett, Susan and Hewer, Paul and Brownlie, Douglas Cultures of caring consumption : social support and the self in the myeloma community. In: Advances in Consumer Research Conference , Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim Integrate to innovate - reorganizaing for successful new product development. In: Leading innovation through design.

Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim Technical-commerical interface - a baseline for successful new product development.

Generation Y in Consumer and Labour Markets - Anders Parment - Google книги

Hamilton, K. Hamilton, Kathy and Downey, Hilary The role of nostalgic consumption in transition to vulnerability. Hamilton, Kathy and Wagner, Beverly and Wilson, Juliette and Tonner, Andrea Food and nostalgia - poetic representations in representing culinary cultures : an exploration of three culinary texts. He, Hong-Wei Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing , 46 5. Journal of Islamic Marketing , 3 1. Jafari, Aliakbar and Firat, A.


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Katsaridou, I. Kostopoulos, Giannis and Gounaris, Spiros and Boukis, Achilleas Service blueprinting effectiveness: drivers of success. Managing Service Quality , 22 6. Murdy, Samantha and Pike, Steven and Lings, Ian Travel context : Development of a model to measure destination brand performance across travel situations. Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George The service elimination decision-making during the service life cycle : some pilot empirical evidence.

European Journal of Marketing , 46 6. Tadajewski, Mark and Hewer, Anthony Global contributions to marketing management. Tadajewski, Mark and Hewer, Paul Editorial: paradigmatic and geographic diversity in marketing theory and practice. Tonner, Andrea When motherhood is too hard to face : anti-consumption in difficult pregnancy.

NA - Advances in Consumer Research, Tzempelikos, Nektarios and Gounaris, Spiros Conceptualisation and empirical validation of key account management orientation. Wilson, Alan The business of influence by Philip Sheldrake. In: DS The Design Society, pp. Zavbi, Roman and Fain, Nusa and Rihtarsic, Janez Evaluation of a method and a computer tool for generating concept designs. Journal of Engineering Design. Broderick, A. Journal of Research for Consumers Dolfsma, W.

Journal of Economic Issues , 45 4. Lemke, Fred and Clark, Moira and Wilson, Hugh Customer experience quality : an exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science , 39 6. Broderick, Amanda J. Culture-based branding and its impact on consumer vulnerability: a research agenda. Social Business , 1 3. Sankaran, Kizhekepat and Demangeot, Catherine On becoming a culturally plural consumer. Journal of Consumer Marketing , 28 7. Karampela, Maria Cross-cultural differences in decision-making process, choice and forming of relationships with brands.

Wilson, Alan The changing nature of marketing research. Ramsay, Howard and Demangeot, Catherine and Land, Ray International avatar collaboration and student learning in immersive worlds. Alexander, Matthew and Jaakkola, Elina Exploring value co-creation within networks : actor-to-actor service provision within a public transport service system.

In: Industrial Marketing and Purchasing Conference , - In: IMP Conference , Blut, M.


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  • Journal of Retailing , 87 3. In: 19th International Colloquium in Relationship Marketing , - Cambra-Fierro, Jesus J. Innovation: Management, Policy and Practice , 13 2. Finch, John and Geiger, Susi Constructing and contesting markets through the market object. Industrial Marketing Management , 40 6. Sankaran, Kizhekepat and Demangeot, Catherine Social capital : useful but transient.

    In: Academy of Management , - Tadajewski, Mark and Hewer, Paul Reflecting the intellectual and practical vitality of the marketing community. Woisetschlager, D. Journal of Business Research , 64 8. Onyia, Okey Peter and Tagg, Stephen K Effects of demographic factors on bank customers' attitudes and intention toward Internet banking adoption in a major developing African country. In: AM Doctoral Colloquium , - Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas Acculturation to global consumer culture : investigating the role of consumer sociodemographics.

    Strojniski Vestnik , 57 Geiger, Susi and Finch, John Buyer-seller interactions in mature industrial markets. Journal of Personal Selling and Sales Management , 31 3. Harker, Michael and Brennan, Ross The strategy and tactics of cases in marketing education. Liu, Rebecca and Hart, Susan Does experience matter? Industrial Marketing Management , 40 5. Pike, Steven and Murdy, Samantha and Lings, Ian Visitor relationship orientation of destination marketing organisations.

    Journal of Travel Research , 50 4. Walsh, G. Journal of Business Research , 64 7. Jaakkola, Elina and Alexander, Matthew Exploring co-creation networks : creating balanced centricity within a public transport service. In: Naples Forum on Services , - Wilson, Alan and Murphy, Hilary and Cambra-Fierro, Jesus Hospitality and travel brands : the nature and implications of user generated content.