If you have assumptions about which times and days are best suited to your purposes, you can target those times with your ads and then test your assumptions with the information in this report.
Display Campaign Optimizer
Alternatively, you can begin by running the same frequency of ads during all hours and days, and then use this report to see which are most effective and then shift your resources there. You can sort by Avg.
Session Duration or Goal Completions to see whether there are parts of the day that draw more engaged users. If you find, for example, that users between 6 PM and 9 PM tend to spend more time on your site or app and complete Goals more readily, you can bid more during those hours.
Schedule ads using trends to be more cost effective
You can also do things like add Keyword as a Secondary Dimension and sort by Revenue to see whether particular keywords are more effective during different parts of the day. Google Help. Send feedback on Condition: New.
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Display Advertising: An Hour a Day by Corey Koberg, David Booth
Seller Inventory n. Display Advertising: An Hour a Day. David Booth. Publisher: Sybex , This specific ISBN edition is currently not available. View all copies of this ISBN edition:.
Display Advertising: An Hour a Day [Book]
Synopsis About this title A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
From the Back Cover : Boost Conversions and Drive Results A Step-by-Step Guide Fueled by compelling new ad formats and targeting capabilities, display advertising is revolutionizing how marketers reach and engage with their audience.
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