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New Book. Shipped from UK in 4 to 14 days. Established seller since Seller Inventory GB Seller Inventory Book Description Marshall Cavendish International, Seller Inventory mon Brand new book, sourced directly from publisher. Dispatch time is hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Book Description Paperback. Not Signed; book. Dispatch time is working days from our warehouse.
Condition: Brand New. In Stock. A particularly curious chapter included a quotation from Innocent's jobs website "We want people If you are used to reading the likes of Eric Schlosser or Naomi Klein then you won't find this very satisfying.
There is so much missing due to the author taking the company at face value. Nothing on the high sugar content of an Innocent smoothie, high calorific value or high acidity which could lead to tooth decay.
Innocent : The Inside Story of Innocent Told from the Outside
Given this recent history it seems justified to question whether Innocent's ethical stance was truly genuine. I bought this book by mistake, thinking it was the "official" Innocent Book about Innocent It's certainly an inspiring story for would-be entrepreneurs, a journey from three young graduates trying to come up with a business idea through to the big international company that exists tod I bought this book by mistake, thinking it was the "official" Innocent Book about Innocent It's certainly an inspiring story for would-be entrepreneurs, a journey from three young graduates trying to come up with a business idea through to the big international company that exists today and is owned by Coca-Cola.
As a branding story, we'd all do well to learn from Innocent. Very interesting book about a very interesting brand. I never realised innocent were owned partly by coca cola now but I guess the fact I don't know shows how well they have done to stick to their core values. Oct 05, Tijo Philip rated it really liked it. Nice read, and a true page turner.
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The inside story of Innocent told from the outside. Date: pages: ISBN: The Innocent founders are regularly feature.
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